On 'MHLWchannel,' Japan’s Ministry of Health, Labour and Welfare account on YouTube, people will now find a short video starring KKT21, a group of animated characters who are helping to remind the public of the importance of donating blood. The idol group KKT21 is an abbreviation of Kenketsu "Blood Donation" 21st Century and is the feature of a short-form animated video called The Birth of KKT21.
KKT21 was specifically created to appeal to young adults and teens over the age of 16 in response to a decline in donations from people in these age groups. In the video, young viewers have the chance to learn about the need for volunteers, how to find a blood donation facility nearby and more.
Anime Blood Donation Campaigns
Japan’s Ministry of Health, Labour and Welfare Created 'KKT21'
Trend Themes
1. Anime Blood Donation Campaigns - Anime characters are used to promote blood donation campaigns, targeting young adults and teens.
2. Short-form Animated Videos for Social Campaigns - Short-form animated videos are used for social campaigns to make it engaging and appealing.
3. Digital Campaigns for Public Health - Digital campaigns are being implemented to spread awareness and support public health initiatives.
Industry Implications
1. Animation - Animation companies can produce campaigns using anime or other cartoon characters to support social causes.
2. Digital Marketing - Digital marketers can leverage short-form animated videos for social campaigns to increase engagement and visibility.
3. Public Health - Public health organizations can implement digital campaigns to spread awareness and mobilize public support for health initiatives.