In Silicon Valley, the battle for game developers is exceptionally high, hence the hilarious approach taken in the KIXEYE Recruitment Video. The San Francisco-based online gaming company takes some hard swings at rival developers hoping to grab the attention of hardcore developers looking for an employee who will let them be creative.
Featured in the video are the companies Janka, Kerpoop and EAARP, which are stand-ins for real life companies Zynga, Kabam and Electronic Arts. KIXEYE draws the battle lines, leaving no stone unturned as the video criticizes rivals for their safe and knock-off games.
After making it boldly clear that other companies are run by children, bores or grandpas, CEO of KIXEYE Will Harbin addresses potential employees. Harbin establishes why his company is the right choice and then makes an incredible exit flying off into the sunset on a helicopter. After the release of the KIXEYE Recruitment video, other developers will surely have their work cut out for them.
Rivalry Tech Company Campaigns
The KIXEYE Recruitment Video Hilariously Encourages Applicants
Trend Themes
1. Tech Industry Recruitment - Creating playful recruitment strategies like KIXEYE's video encourages applicants in the highly competitive tech industry.
2. Satirical Advertising - Using satirical advertisements, such as KIXEYE's video, can help companies differentiate themselves and stand out in a crowded market.
3. Challenge-based Marketing - Employing challenge-based marketing, like KIXEYE's video, motivates talented individuals to prove their worth and apply to the company.
Industry Implications
1. Gaming Industry - KIXEYE's recruitment video highlights the highly competitive nature of the gaming industry, where companies are vying for top talent in game development.
2. Advertising Industry - Satirical advertising, like KIXEYE's recruitment video, offers a disruptive innovation opportunity for the advertising industry to create memorable and entertaining campaigns for their clients.
3. Tech Industry - The tech industry as a whole can benefit from challenge-based marketing campaigns, like KIXEYE's video, to attract skilled workers who enjoy overcoming obstacles and demonstrating their abilities.