KiwiCo is a company that specializes in manufacturing fun and educational STEM toys for kids and teens. The brand is known for its popular subscription-based crates filled with creative activities like cooking and building. The crates can be purchased individually or through a three, six, or 12-month plan, and there are also younger-themed options for toddlers and infants. Consumers can choose from options like the ‘Kiwi Crate,’ the ‘Yummy Crate,’ and the ‘Panda Crate,’ which foster an environment for kids to improve their engineering skills, express creativity, and build intellect.
KiwiCo has a wide range of kits for kids of all ages, making it the perfect choice for a holiday gift this season. The brand has sold over 40 million crates worldwide and offers extended 24-month plans for select crates, ensuring at least two years of creative learning.
STEM Subscription Crates
KiwiCo's STEM Subscription Crates Equip Children with Valuable Skills
Trend Themes
1. STEM Education - The rise of STEM subscription crates indicates a growing demand for fun and educational ways to teach children valuable skills in science, technology, engineering, and math, presenting disruptive innovation opportunities for companies that can provide unique and engaging ways to teach these subjects.
2. Subscription-based Services - KiwiCo’s success with their subscription-based model for STEM crates presents an opportunity for businesses in various industries to provide convenient and personalized services to consumers through a subscription-based model.
3. Child-friendly Activities - The popularity of KiwiCo’s crates for kids and teens shows a need for engaging and fun activities that help children develop important skills, presenting opportunities for companies to innovate and create unique activities for kids to enjoy and learn from.
Industry Implications
1. Toy Industry - KiwiCo’s STEM educational toys disrupt the traditional toy industry by offering creative and educational options for children.
2. Education Industry - KiwiCo's STEM crates can be seen as an educational supplement for children, disrupting the traditional way of teaching and presenting opportunities for companies to create innovative educational tools and resources.
3. E-commerce Industry - KiwiCo’s subscription-based model for their STEM crates presents an opportunity for e-commerce businesses to provide personalized and convenient services to consumers through subscription-based models.