These kiwi snack packs feature a kid-friendly wrapping that is filled with plenty of personality. The packaging concept is the work of Darren Gunning, an Australian designer who wanted to create a personified brand identity for Fuzzy's, a fictional fruit manufacturer.
In addition to featuring a cute design for kids -- facial features that appear atop its fresh fruit contents -- these kiwi snack packages are also convenient. The containers are transparent, revealing the fruit in them and hold four pieces of the exotic summer snack.
This packaging concept is simple and effective, illustrating the importance of playful motifs and an element of humor when appealing to a young demographic or to a consumer with small children.
Clever Kiwi Branding
These Kiwi Snack Packs Include Personified and Animated Graphics
Trend Themes
1. Personified Packaging - Opportunity to create unique packaging designs that personify products and appeal to younger demographics.
2. Transparent Containers - Opportunity to incorporate transparent packaging to showcase the product and enhance consumer experience.
3. Playful Branding - Opportunity to infuse playful motifs and humor into brand identities to attract young consumers and parents.
Industry Implications
1. Food Packaging - Opportunity for food packaging companies to explore innovative and personified designs for appealing to younger consumers.
2. Snack Manufacturing - Opportunity for snack manufacturers to incorporate transparent containers to showcase the freshness and quality of their products.
3. Marketing and Advertising - Opportunity for marketers and advertisers to leverage playful branding strategies to engage with young demographics and parents.