Clean-Label Baked Goods

Bake'n Joy's 'Kitchen Cupboard' Does Away with Undesirable Ingredients

Consumers are now more conscious of what they eat than ever, which led to the creation of Kitchen Cupboard—an all-new clean-label line of natural baked goods from Bake'n Joy.

The baked goods from Kitchen Cupboard, which range from frozen ready-to-make muffins to batter and dough are free from bleached flour, artificial ingredients, high fructose corn syrup, trans fats and more. In the same way that one might whip up a simple batch of baked goods at home, this baked goods line caters to consumers who are looking for easy, better-for-you options by opting to use only recognizable ingredients.

Now that the clean-label line has been introduced at Expo West, the wholesome baked goods are set to be sold through in-store bakeries, the food service industry and quick-service retail chains.
Trend Themes
1. Clean-label Baked Goods - Consumers' demand for healthier and clean-label options is driving innovation in the baked goods industry.
2. Natural Ingredients - The increasing popularity of natural ingredients in baked goods offers an opportunity to cater to health-conscious consumers.
3. Ready-to-make Products - Convenient, ready-to-make baked goods are becoming more in demand as consumers look for easy, better-for-you options.
Industry Implications
1. Bakery Industry - The bakery industry can benefit from the demand for clean-label and natural baking ingredients to cater to the ever-growing health-conscious market.
2. Food Service Industry - The growing trend of natural and clean-label baked goods offers new opportunities for food service establishments to differentiate their offerings and cater to health-conscious consumers.
3. Retail Industry - Retailers can capitalize on the demand for convenient, ready-to-make and better-for-you baked goods by developing and offering their own product lines targeted towards health-conscious consumers.

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