Kirnbauer Winery enlisted the creative agency Bureau Rabensteiner to create new and more contemporary branding for its products.
The wines' new design was inspired by the combination of two different things – older, more traditional values that are authentic, as well as more contemporary design styles that accommodate a more minimalist aesthetic. As a result, one of the wine bottles is black in color with simple white imagery and black labeling, while the Kirnbauer rose is featured in a clear bottle that shows of the beverage's color, and a simple 'Rose' stamp makes up all the labeling on the bottle.
With its new branding, Kirnbauer Winery is able to mix its traditional heritage with consumers' modern design preferences.
Modernized Traditional Wine Labels
Kirnbauer Wines Have Been Branded to Accommodate Modern Designs
Trend Themes
1. Contemporary Wine Label Design - Design agencies can innovate the traditional concept of wine label design by combining minimalist and authentic aesthetic for contemporary branding of products.
2. Combination of Tradition and Modernism - Wine industry can innovate by using the combination of tradition and modernism to appeal to a wider audience with varying design preferences.
3. Clear Bottle Packaging - Wine industry can innovate the packaging design of their products by using clear bottle packaging to showcase the color of the beverage while keeping the labeling minimalistic.
Industry Implications
1. Wine Industry - Wine industry can benefit from modernizing their product's branding to accommodate the minimalist aesthetic of modern design preferences.
2. Design Industry - Design agencies can offer disruptive innovation to the wine industry by modernizing traditional wine label designs while preserving the authenticity of the product's cultural heritage.
3. Packaging Industry - Packaging industry can disrupt the traditional wine labeling by offering clear bottle packaging options that showcase the beverage's color and allow the minimalistic labeling to stand out.