Although the events of 2020 forced Kinjaz to close down all their dance studios and cancel all tours, which brought business to a startling halt, Kinjaz pivoted and partnered with Jaback Group to create KinjaBang Noodles. Kinjaz's partnership with the business development conglomerate in the CPG space rapidly created an in-demand product that has since gone on to become recognized as an "Amazon's Choice" item.
The plant-based noodle meals stand out from most deep-fried instant noodles on the market because they're air-dried using a proprietary 18-hour process to maintain peak freshness. These convenient meals share the enjoyment of simple ingredients and no preservatives or bleaching agents. Cabbage, carrots, mushrooms and green onions are some of the colorful veggies that can be found in the plant-based noodle packets.
Air-Dried Instant Noodles
KinjaBang Noodles are 100% Plant-Based and Never Fried
Trend Themes
1. Plant-based Convenience Foods - The success of KinjaBang Noodles shows a growing demand for plant-based, convenient meal options that are healthier than traditional instant noodles.
2. Air-drying Technology - KinjaBang Noodles' proprietary 18-hour air-drying process highlights the potential for innovation in the field of food preservation and freshness.
3. Partnerships for Rapid Product Development - The partnership between Kinjaz and Jaback Group demonstrates the potential for collaborations between companies in the CPG space to quickly and successfully bring new products to market.
Industry Implications
1. Convenience Food - Companies in the convenience food industry can consider developing plant-based meal options that use innovative preservation techniques to stand out in a crowded market.
2. Food Preservation Technology - The success of KinjaBang Noodles' air-drying process presents opportunities for technology companies to develop and improve food preservation technology for the food industry.
3. CPG Partnership - CPG companies can explore partnerships with other businesses to streamline product development and bring new and innovative products to market quickly.