Kingfisher Zero has been announced by KBE Drinks as an alcohol-free beer for the UK market that responds to consumer interest in low and no alcohol refreshments.
The beer is arriving now at retailers in 330ml bottles with a suggested price point of £19.99 for a 24 bottle case and boosts the refreshing taste of the Kingfisher Premium beer. The product is formulated with flavor and an alcohol-free profile in mind, and responds to changing habits related to alcohol consumption. This speaks to market data that sees an ever-increasing number of consumers getting interested in nonalcoholic drinks.
Senior Brand Manager Andy Sunnucks spoke on the Kingfisher Zero saying, "With 85% of pubs now serving alcohol-free beer and as many as 50% of adults having purchased from the no or low category in the past year, it’s clear a growing number of consumers are looking for high-quality alcohol-free drinks, whether at home or in pubs, bars or restaurants...It was also important to us that we’re not just ticking a box and that the new liquid is not only of good enough quality to replicate the original, but also stands on its own as a quality drink."
Flavorful Alcohol-Free Beers
Kingfisher Zero Responds to Consumer Demands
Trend Themes
1. Rising Demand for Alcohol-free Beverages - Responding to changing habits related to alcohol consumption, Kingfisher Zero taps into the growing interest in nonalcoholic drinks.
2. Expanding Market for Nonalcoholic Beer - With 85% of pubs now serving alcohol-free beer and 50% of adults having purchased from the low or no alcohol category in the past year, there is a clear demand for high-quality alcohol-free drinks.
3. Flavorful Options in Alcohol-free Beer - Kingfisher Zero offers a refreshing taste and a high-quality drinking experience for consumers looking for alcohol-free alternatives.
Industry Implications
1. Beverage Industry - The rise of Kingfisher Zero reflects the increasing demand for nonalcoholic beverages in the market.
2. Hospitality Industry - With 85% of pubs now offering alcohol-free beer, there is a growing opportunity for bars and restaurants to cater to the rising demand for alcohol-free drinks.
3. Alcohol Industry - As the market for nonalcoholic beverages expands, alcohol companies can seize new business opportunities by developing and promoting their own alcohol-free options.