Last fall, King Blue enlisted the help of the creative firm Pesign to create a new bottle design for its blueberry wine. Blueberry wine is extremely popular in China and has been a best seller for many years now. To ensure that its products remain relevant, King Blue gave its blueberry wine a subtle, yet modern update.
The new branding for King Blue blueberry wine is a simple, yet elegant design that alludes to the wild blueberries used to make the product. The bottle itself is black, which serves as a clean background for the graphics featured on the front. The image consists of a stylized vine of wild blueberries complete with flowers on the ends. The artistic design is meant to draw a connection to nature and remind consumers of the sweet, natural ingredients used to make the wine.
The packaging concept for King Blue blueberry wine demonstrates how minimalist graphics and contracting colors can be used to make a product stand out in a unique way.
Ornate Wine Bottle Branding
The New King Blue Packaging is Both Artistic and Elegant
Trend Themes
1. Minimalist Wine Branding - The popularity of minimalism in product packaging design offers disruption opportunities for the wine industry.
2. Nature-inspired Bottle Design - As consumers become more eco-conscious, wine brands can benefit from incorporating nature into their branding through creative bottle designs.
3. Contrasting Color Schemes - Using bold and contrasting colors can bring a unique and eye-catching edge to product packaging, creating an opening for innovative branding opportunities in various industries.
Industry Implications
1. Wine Industry - Wine companies can benefit from disruptive innovations in packaging and branding that incorporate minimalist design and nature-inspired elements.
2. Packaging Industry - The demand for sustainable and innovative packaging design presents an opportunity for industry players to innovate and capitalize in the market.
3. Consumer Goods Industry - Companies in the consumer goods industry can adopt varying color schemes to capture consumer attention through eye-catching and memorable packaging designs.