Kinder Joy recently is releasing the Kinder Joy® x Barbie® "You Can Be Anything™" line this September. The new series boasts 12 eggs focusing on empowerment and celebrating diversity. These include five inspirational Barbie® characters and seven additional accessories that include rings, bracelets, and more. In addition, they feature AR capabilities through a QR code to help bring the eggs to life.
To celebrate the new launch, the brand joined forces with Charmed Playhouses to debut the Kinder Joy® x Barbie® You Can Be Anything™ Sweepstakes, giving fans a chance to in a career-themed, custom playhouse inspired by Barbie. These playhouses promote empathy, communication skills, and understanding through imagination.
"Through this collaboration, we hope to support parents as they encourage their kids to dream big and pursue their passions through play," said Felipe Riera Michelotti, Vice President of Marketing, Kinder®, North America.
Career-Themed Playhouses
Kinder Joy & Charmed Playhouses Debuted New Empowering Playhouses
Trend Themes
1. Empowering Playhouses - Manufacturers develop playhouses that promote empathy, communication skills, and understanding through imagination.
2. Ar-enhanced Toys - Toy companies are creating AR capabilities, which offer an opportunity for interactive augmented experiences.
3. Diversity-themed Toys - Toy manufacturers aim to empower and celebrate diversity through inspirational characters and accessories.
Industry Implications
1. Toy - Toy companies are using technology to improve the interactivity and imagination aspect of playtime.
2. Marketing - Marketing executives are using educational aspects of toys in promotional campaigns to inspire children to dream big.
3. Construction - Playhouse manufacturers are developing custom playhouses that promote imagination, empathy, and understanding through play.