The Kinder Joy Birthday Pack is a new creation from Ferrero U.S.A. that's driven by consumer demand to offer parents a simple way to provide birthday partygoers with a treat to enjoy. The party favor consists of Kinder Joy eggs with two layers, a cocoa one and a milk cream one, topped with wafer bites on one side, while the opposite side has a surprise toy for kids to explore. The product comes in packs of 15 with more than 100 toy options potentially inside to create curiosity amongst partygoers on which one they'll find inside their favor.
The Kinder Joy Birthday Pack is being launched in partnership with actress and mother Vanessa Lachey who commented on the new product saying, "Thinking of all the things you need for a great kid’s party can be challenging at times. And as a parent, you want to bring things that are simple and kid-approved. That’s why I’m such a fan of the new Kinder Joy birthday pack, it is the perfect goodie bag favors for your next child’s party. It has a treat on one side and a surprise toy on the other, a win-win!"
Loot Bag-Ready Chocolates
The Kinder Joy Birthday Pack Has 15 Individual Eggs Per Pack
Trend Themes
1. Simplified Party Favors - Creating products that simplify the process of providing party favors, while still providing an element of excitement and curiosity for children.
2. Dual-element Treats - Developing products that offer a dual element, such as combining a sweet treat and a small toy to create an enhanced experience for children.
3. Variety of Options - Providing products that offer a range of possibilities, such as different toy options, to cater to the diverse preferences of partygoers.
Industry Implications
1. Confectionery - Opportunity for confectionery companies to create new and innovative treats that appeal to both parents and children for party favors.
2. Toy - Opportunity for toy companies to partner with confectionery companies to offer a variety of interesting options for children to find in dual-element products like the Kinder Joy Birthday Pack.
3. Event Planning - Opportunity for event planning companies or party supply stores to offer discounted party favor bundles of simplified party treats and favors to parents who are short on time.