Open Farm has debuted the 'Kind Earth' pet food line made with alternative proteins. The pet foods were tested and met with great success, leading to a full retail rollout in the coming months. The pet foods are made with various proteins such as sweet potato, yeast, and fava beans, as well as many other plant-based proteins. This makes the dog food both more sustainable and more diverse in its ingredients list than competitors.
The food is marketed as a first of its kind in the pet food supplement sector due to its unique blend of ingredients. The Kind Earth line contains products that aid pets with anxiety, digestive issues, or joint pain, while also strengthening the pets' immune systems. In addition to the positive benefits of the foods, Open Farms has stated that all of its products are traceable right back to the source, which is where Open comes from in the brand's name. This is an excellent move toward sustainability, health, and transparency in the pet food industry.
Plant-Based Dog Foods
Open Farm's Newest 'Kind Earth' Food Line is Made with Alternative Proteins
Trend Themes
1. Plant-based Pet Foods - Opportunities for companies to create innovative plant-based pet food products.
2. Alternative Protein Sources - Opportunities for companies to research and utilize alternative protein sources, such as sweet potato, yeast, and fava beans, in pet food products.
3. Transparency in Pet Food Industry - Opportunities for companies to increase transparency in the pet food industry, by providing traceable products right back to the source.
Industry Implications
1. Pet Food Industry - Opportunities for pet food companies to create new plant-based lineups that are both sustainable and diverse in their ingredients list.
2. Alternative Protein Industry - Opportunities for companies to research and produce alternative protein sources for use in pet food products.
3. Transparency Industry - Opportunities for companies to provide traceable products not only in the pet food industry but to patrons in various sectors.