This Kikkoman limited-edition bottle is being rolled out as a special take on the brands 150ml dispenser bottles to provide consumers with a seasonal way to enhance their table setup.
The packaging showcases the Momiji theme, which consists of red-tinted maple leaves that are synonymous with the autumn season in Japan. The packaging will be limited to around 400,000 units and will be launched in February 2023 for consumers to start pickup up. The packaging maintains its familiar form, but with a decidedly seasonal twist for diners to appreciate.
General Manager at Kikkoman UK Bing-yu Lee spoke on the Kikkoman limited-edition bottle saying, "We’re delighted to be rolling out a new Kikkoman Soy Sauce bottle design. Scenes around the beautiful changing colours of autumn is hugely popular all over Japan, akin to the famous cherry blossom in the spring. If the feedback from our past limited editions is anything to go by this new one will fly off the shelves."
Autumnal Soy Sauce Packaging
This Kikkoman Limited-Edition Bottle is Limited to 400,000 Units
Trend Themes
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Industry Implications
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