KIERIN NYC is a disruptive beauty brand that is launching its debut fragrance collection with a focus on sustainability, natural ingredients, cruelty-free formulas and genderless scents.
Since consciousness, diversity and inclusion are some of the core values of the brand, KIERIN NYC is distinguishing itself from conventional fragrance brands by engaging consumers with scent stories that aim to leave them feeling "inspired, not defined or confined." Some of the unique scents offered by KIERIN NYC include the fresh Highline Flirt, the spicy Nolita Noir, Santal Park and Sunday Brunch, which can be identified by its uplifting citrus aroma.
Each carefully crafted fragrance formula is made in the United States without skin allergens, parabens, phthalates, unnecessary stabilizers and animal products for ingredient lists that consumers can feel confident about.
Sustainable Genderless Fragrances
KIERIN NYC is a Disruptor with a Cruelty-Free, Natural Approach
Trend Themes
1. Sustainable Fragrances - KIERIN NYC's focus on sustainability presents an opportunity for disruptive innovation in the fragrance industry by addressing the demand for eco-friendly and cruelty-free options.
2. Genderless Scents - KIERIN NYC's genderless approach to fragrance opens up possibilities for disrupting traditional gender-based marketing and appealing to a wider audience.
3. Natural Ingredients - KIERIN NYC's use of natural ingredients highlights the rising trend of consumers seeking clean and non-toxic beauty products, creating an opportunity for disruptive innovation in the cosmetics industry.
Industry Implications
1. Beauty & Personal Care - The sustainable fragrance market within the beauty and personal care industry presents an opportunity for disruptive innovation by catering to the growing demand for ethical and eco-conscious products.
2. Marketing & Advertising - KIERIN NYC's genderless approach to scent marketing opens up opportunities for disruptive innovation in the marketing and advertising industry by challenging traditional gender stereotypes in fragrance campaigns.
3. Cosmetics - KIERIN NYC's focus on natural ingredients creates an opportunity for disruptive innovation within the cosmetics industry by meeting the increasing consumer demand for clean and non-toxic beauty products.