Often at fast food chains the kids' meals offer low nutritional value fare that contains fillers, additives and artificial flavoring. Eatery Smashburger is looking to make a drastic change by offering 'Better for You' children's meal options that are made with wholesome ingredients alongside its traditional menu.
The 'Better for You' meals are designed to offer good quality food to children and youngsters. One of the options on the newly designed menu includes Grilled Chick Strips which is a healthier take on popular deep fried chicken nuggets. The meal is made with 100% white meat and stirs clear of using any artificial fillers or flavoring to improve taste. Other additions to the 'Better for You' meals include healthier sides such as squeezable applesauce packs instead of fries.
Healthy Takeaway Kids' Meals
Smashburger's Better For You Children's Menu Offers Nutritious Fare
Trend Themes
1. Wholesome Kids' Meals - Opportunity for restaurants to offer nutritious options for children that are made with wholesome ingredients.
2. Health-conscious Fast Food - Opportunity for fast food chains to cater to health-conscious consumers by providing healthier meal options on their menus.
3. Alternative Side Dishes - Opportunity for food establishments to offer healthier side dish alternatives to traditional options like fries.
Industry Implications
1. Fast Food - Disruptive innovation opportunity for fast food chains to offer healthier options for kids' meals.
2. Restaurant - Opportunity for restaurants to revamp their children's menus by offering nutritious meals made with wholesome ingredients.
3. Food Packaging - Opportunity for food packaging companies to develop innovative and convenient packaging for alternative side dishes like squeezable applesauce packs.