An exclusive KFC breakfast offering is being tested for audience favoritism across select fast food locations in North Carolina, including Greenville, Asheville and Charlotte. The all-day indulgence boasts the ultra-popular cult-favorite breakfast item — Chicken & Waffles. This is not only an attempt by KFC in the quest for greater customer satisfaction through diverse menu options. It is also an initiative that allows for the restaurant chain to "embrace its Southern roots."
The KFC breakfast offering is a tactic to "divert [a] café-hopping crowd back to its restaurants." Making the delicious dish of fried chicken and waffles available is a way of gauging the potential behind its sweet-savory goodness and crispy-fluffy textural juxtaposition. Depending on the success at the North Carolina locations, the limited run of the KFC breakfast might become permanent.
Cult-Favorite All-Day Breakfast Offerings
The KFC Breakfast Will Boast Tasty Chicken & Waffles
Trend Themes
1. All-day Breakfast Offerings - The trend of fast food chains offering all-day breakfast provides an opportunity for disruptive innovation in the fast food industry.
2. Cult-favorite Menu Items - Incorporating popular and iconic menu items, such as KFC's Chicken & Waffles, into limited-time offerings can entice customers and boost sales in the restaurant industry.
3. Regional Food Fusion - Creating breakfast offerings that reflect regional tastes and cuisine, such as KFC's Southern-inspired Chicken & Waffles, can provide a unique and disruptive innovation opportunity in the restaurant industry.
Industry Implications
1. Fast Food - Fast food chains can capitalize on the all-day breakfast trend by expanding their menu offerings to include breakfast items, such as KFC's Chicken & Waffles, in order to attract a wider customer base.
2. Restaurant - Incorporating cult-favorite menu offerings, such as KFC's limited-time breakfast menu, can entice customers and boost sales in the restaurant industry.
3. Food and Beverage - Creating regional food fusions, such as KFC's Southern-inspired Chicken & Waffles offering, can provide a unique and innovative opportunity for Food and Beverage companies to appeal to a wider customer base.