The KFC $30 Fill Up has been announced by the QSR brand as a new meal deal that will provide patrons with enough food for dinnertime as well as another meal. The meal deal is focused on providing enough food for two family meals instead of just one by encouraging patrons to put the leftovers away for lunch the next day or dinner. Consumers will receive reheating instructions on their receipt to help them easily have the food piping hot to enjoy the next day.
The KFC $30 Fill Up meal deal comes with eight pieces of Original Recipe or Extra Crispy chicken along with 12 pieces of Extra Crispy Chicken Tenders. The meal also comes with a large coleslaw, two large mashed potatoes, gravy and four biscuits.
Multi-Day QSR Meals
The KFC $30 Fill Up Offers Enough Food for Dinner and Lunch
Trend Themes
1. Multi-day QSR Meals - Fast food chains are introducing multi-day meals as a way to provide more value and convenience for customers.
2. Reheating Instructions - Providing instructions for reheating leftovers is becoming a new customer service trend for quick-service restaurants.
3. Family Meal Deals - Fast food chains are offering new deals focused on providing enough food for two family meals instead of just one.
Industry Implications
1. Quick-service Restaurants - QSR brands need to introduce new meal deals and services to address the evolving needs and consumer behavior of their customers.
2. Food Delivery Services - Delivery services can partner with QSR brands by providing multi-day meal options that can be easily delivered to customers' doorsteps.
3. Food Packaging Industry - Packaging companies can work with QSR brands in developing more sustainable and efficient packaging solutions for multi-day meals.