KEVIN.MURPHY, the premium hair care line founded by renowned stylist Kevin Murphy, recently announced all its products will be packaged from 100% ocean waste plastic by 2020. The shift to sustainable and upcycled packaging comes from the need to reduce the 76.8 billion units of plastic the beauty industry generated in 2017.
According to the brand, the new packaging initiative is the equivalent of removing four to five plastic bags from the ocean for each bottle created, and, over the next year, will recycle over 360 tons of ocean waste plastic. The new packaging is also recyclable, ensuring that the production cycle does not end, but can be further reused.
KEVIN.MURPHY's new OWP ANGEL.WASH bottles will be the first product to use recycled materials and will be available in salons this summer.
Upcycled Hair Product Packaging
KEVIN.MURPHY’s Ocean Waste Plastic Bottles are Sustainably Made
Trend Themes
1. Ocean Waste Plastic Packaging - The beauty industry's shift to sustainable and upcycled packaging creates an opportunity for more companies to minimize plastic waste by using ocean waste plastic for their products.
2. Recyclable Packaging - KEVIN.MURPHY's commitment to making all their packaging recyclable by 2020 presents an opportunity for packaging companies to create more eco-friendly packaging options for other industries.
3. Eco-friendly Beauty Products - The adoption of upcycled and sustainable packaging is an innovative trend that can inspire other beauty companies to explore using more eco-friendly ingredients and manufacturing processes in their products.
Industry Implications
1. Beauty Industry - The beauty industry can lead the way in sustainable packaging innovation and create a new standard for packaging across other industries.
2. Packaging Industry - Packaging companies have an opportunity to innovate by creating more sustainable, ocean waste plastic packaging options for beauty and other industries.
3. Sustainable Manufacturing Industry - KEVIN.MURPHY's commitment to sustainable and upcycled packaging shows the potential for the sustainable manufacturing industry to grow and support other industries in reducing their environmental impact.