Signature streetwear brand, New Era, recently teamed up with Kevin Lyons, a New York-based artist for a collaborative capsule collection that features the artist's famed Monster character on bucket-style hats. The series includes thee signature New Era silhouettes including the 59FIFTY fitted, the 9FIFTY snapback, and the Explorer Bucket — all adorned with colorful and playful monsters.
The bespoke New Era and Kevin Lyons capsule collection are available now online, and thanks to the streetwear brand's 100th anniversary, consumers will receive at 25 per cent discount sitewide at newera.com. These playful hats are ideal for fashion-forward consumers looking to introduce a unique and chic accessory to their spring wardrobe.
Artistic Monster-Themed Hats
New Era Teamed Up with Artist Kevin Lyons on a Playful Hat Capsule
Trend Themes
1. Collaborative Fashion Collections - The partnership between New Era and artist Kevin Lyons showcases the trend of brands collaborating with artists to create unique and eye-catching fashion collections.
2. Playful and Artistic Accessories - The Monster-themed hats by New Era and Kevin Lyons represent the trend of consumers seeking out accessories that are both playful and artistic, adding a touch of fun to their style.
3. Online Shopping Discounts - The 25% discount sitewide at newera.com highlights the trend of brands offering online shopping discounts to attract and reward customers.
Industry Implications
1. Streetwear Fashion - The collaboration between New Era and Kevin Lyons falls within the streetwear fashion industry, where unique and artistic designs are highly sought after by fashion-forward consumers.
2. Art and Fashion - The capsule collection demonstrates the intersection of art and fashion, showcasing opportunities for artists and fashion brands to collaborate and create innovative products.
3. E-commerce - The online availability of the hats and the sitewide discount highlight the importance of e-commerce in the fashion industry and the potential for online retailers to offer enticing deals to drive sales.