American beverage giant Keurig Dr. Pepper has announced an all-new strategic partnership with international energy drink brand Red Bull. The main focus of the partnership is related to distribution; the deal will see Keurig Dr. Pepper distribute Red Bull in Mexico.
The distribution-focused partnership will provide Keurig Dr. Pepper with full rights to distribute Red Bull Energy Drinks to local retailers in the country, including convenience stores, groceries, and pharmacies, as well as wholesale.
"The addition of the Red Bull brand to KDP’s powerful, nationwide distribution network in Mexico strengthens our presence in the energy drink category and leverages our distribution capabilities to expand availability of Red Bull in the country. We are excited to begin selling and distributing Red Bull and expect to begin doing so during the fourth quarter of this year," said Gilberto Maldonado, KDP SVP & General Manager of Mexico.
Mexico Energy Drink Expansions
Keurig Dr. Pepper Signs Distribution Deal with Red Bull
Trend Themes
1. International Beverage Distribution - Opportunities for companies to expand their global reach by forming strategic distribution partnerships with established international beverage brands.
2. Market Share Consolidation - Companies can strengthen their presence in a particular market by acquiring distribution rights and expanding their product offerings through strategic partnerships.
3. Expanding Availability of Established Brands - Companies can leverage their distribution capabilities to expand the availability of established beverage brands in new markets, thereby increasing brand recognition and revenue.
Industry Implications
1. Beverage Distribution - Companies in the beverage distribution industry can form strategic partnerships with established beverage brands to expand their reach in domestic and international markets, thereby increasing revenue and market share.
2. Energy Drink Manufacturing - Energy drink manufacturers can partner with established distribution companies to expand their market reach and increase product availability, thereby increasing brand recognition and boosting revenue.
3. Retail Industry - Retail companies can capitalize on strategic partnerships with established beverage brands and distributors to increase the variety and availability of products they offer, thereby increasing foot traffic and revenue.