The Kerry’s Richmond Meat-Free product range has been expanded by the brand in the UK to offer consumers a versatile option to incorporate into their favorite recipes. The products include the Meat-Free Mince and the Meat-Free Meatballs, which are both available now at Asda with a launch at Sainsbury's starting on April 12. The meat-free products are perfect for incorporating into traditional meals that call for meat to give them a signature flavor that's satisfying and scrumptious.
Marketing and Category Director at Kerry Foods Victoria Southern spoke on the additions to the Kerry’s Richmond Meat-Free product range saying, "We know the meat-free market is booming but we’re seeing a real opportunity for growth in shoppers who are looking for affordable, delicious meat-free food to slot into family favourites – that they know will result in clean plates all round. The launch of Richmond Meat-Free Mince and Richmond Meat-Free Meatballs is a natural expansion of the range as we continue to champion bringing people together at mealtimes."
Versatile Vegan-Friendly Meat Alternatives
Kerry’s Richmond is Offering Two New Meat-Free Products
Trend Themes
1. Meat-free Boom - The growth of the meat-free market is an opportunity for companies to offer affordable and delicious vegan-friendly alternatives.
2. Versatile Meat Alternatives - Consumers are looking for versatile meat alternatives that can be incorporated into their favorite recipes, creating opportunities for innovative products.
3. Affordable Vegan Food - There is a real opportunity to provide affordable meat-free food that families can enjoy and that will lead to clean plates all around.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from the growing demand for affordable and delicious vegan-friendly alternatives, creating new opportunities for innovative products.
2. Retail - The retail industry can capitalize on the popularity of vegan products, becoming a go-to source for affordable meat alternatives for their customers.
3. Health and Wellness - The health and wellness industry can leverage the growing interest in plant-based diets to develop new products that cater to the needs of health-conscious consumers.