Kelly Rowland 'Crown' is more than just a song about hair—it's a music video that was created in collaboration with Dove as a confidence-amplifying anthem to remind young girls to embrace their unique hair type, texture and color. The music video for Crown begins by sharing the stories of several young girls who were bullied for the look or even the length of their hair. While many of the experiences shared are centered around kids being cruel to one another, one girl reveals that she was suspended from school just for having braided hair extensions.
The brave girls who shared their stories go on to star in the music video alongside Kelly Rowland, with lyrics that are centered around confidence, celebrating one's true self and loving the reflection in the mirror.
Esteem-Boosting Hair Anthems
Kelly Rowland 'Crown' Was Created in Collaboration with Dove
Trend Themes
1. Hair-positive Anthems - Music videos that celebrate and empower people with diverse hair type, texture, and color, and give them confidence in their appearance.
2. Diversity-inclusive Messaging - Ad campaigns, songs, and videos that promote self-love and acceptance of differences in physical appearance, such as hair, skin color, body shape, etc.
3. Bullying Awareness - Promoting awareness and resources for dealing with bullying in schools, workplaces, and communities, including addressing discrimination based on physical appearance.
Industry Implications
1. Beauty and Personal Care - Developing hair care products that cater to diverse hair types and textures, and promoting inclusive messaging in their advertising campaigns.
2. Music and Entertainment - Creating empowering songs and music videos that promote self-acceptance and diversity, and partnering with brands that share the same values.
3. Education and Social Services - Providing resources and programs that promote inclusivity and respect for diversity, and offering support for victims of bullying and discrimination based on physical appearance.