Cereal is typically thought of as something that you eat first thing in the morning—hence the term breakfast cereal—but this new box design for Kellogg's Mini Wheats suggests that cereal also makes a nice evening snack.
The limited edition packaging has an unusually dark box that's printed with a starry sky and moon, and the back the boxes feature night-themed trivia, puzzles and other activities to keep you occupied at night.
The boxed Mini Wheats are the Original flavor, but the new packaging makes it seem like something new and exciting, even though there are lots of people out there already who eat cereal as a midnight snack. These limited edition nighttime boxes are being adapted for other Kellogg's cereals like Froot Loops, Special K and Krave too.
Nighttime Cereal Boxes
This Limited Kellogg's Mini Wheats Box Suggests Cereal as a Midnight Snack
Trend Themes
1. Nighttime Snacking - Creating unique packaging and promotional activities for nighttime snacks like cereal opens up opportunities to tap into a new consumer behavior trend.
2. Limited Edition Packaging - Developing limited edition packaging designs for established products, like the nighttime-themed Mini Wheats box, can create excitement and increase sales.
3. Product Extension - Expanding the nighttime packaging concept to other product lines, such as Froot Loops, Special K, and Krave, allows for cross-promotion and diversification of offerings.
Industry Implications
1. Food Packaging - Innovative packaging concepts like night-themed cereal boxes open up opportunities for companies in the food packaging industry to create unique designs and attract consumers.
2. Snack Food - The trend of nighttime snacking, as highlighted by the nighttime-themed cereal packaging, presents opportunities for the snack food industry to develop and market products specifically for nighttime consumption.
3. Consumer Goods - Expanding the concept of limited edition packaging and product extension to other consumer goods industries, beyond cereals, can create disruptive innovation opportunities for companies looking to attract evening and night-time consumers.