Described as a "denim déjà vu" by E Online, Katy Perry's outfit at the 2014 MTV VMAs payed tribute to pop icon Britney Spears. The brunette beauty's custom Versace gown was inspired by Spears' patchwork, denim look circa 2001 and was made that much better by Katy's date, rapper Riff Raff.
While Katy Perry's corseted gown fit her flawlessly, Riff Raff channeled a cross between a young Justin Timberlake and Kevin Federline. This full-length jean look was paired with a black wig, blunt bangs and an opulent Medusa choker necklace that is signature to the Versace brand.
When describing her ensemble, Katy tweeted the following before the VMAs began: "I must admit my outfit is a result of my love for nostalgia and my tumblr addiction."
Early 2000s Homage Ensembles
Katy Perry's MTV VMA Outfit Pays Tribute to Britney Spears Circa 2001
Trend Themes
1. Nostalgic Fashion - Opportunities for brands to create modern interpretations of iconic fashion trends from the past.
2. Celebrity Fashion Tributes - Potential for designers to capitalize on the popularity of celebrities paying homage to iconic fashion moments.
3. Social Media Influence - Growing influence of social media platforms like Tumblr in shaping fashion choices and trends.
Industry Implications
1. Fashion - Fashion brands can create new lines that capture the nostalgia of iconic fashion moments.
2. Celebrity Endorsements - Opportunities for brands to collaborate with celebrities and create fashion tributes.
3. Social Media Marketing - Brands can leverage social media platforms to promote and sell nostalgic fashion trends.