Junya Watanabe works in collaboration with Karrimor on a new collection of outerwear that fuses together the functions of a backpack. The duo takes a classic bomber jacket as the base foundation and constructs it using nylon materials complete with a loosely fitted cut.
It is also detailed with some checkered patterning throughout the exterior and enclosed with buttons through the front. When it is reversed, the outerwear silhouette has black front pockets and a large backpack pocket that comes with adjustable straps for a secure and comfortable fit. The notable blue Junya Watanabe MAN tag is seen at the back of the neck with the Karrimor logo right in the middle of the back.
Backpack-Attached Jackets
Junya Watanabe and Junya Watanabe Join on a New Reversible Design
Trend Themes
1. Backpack-attached Outerwear - Creating new designs that fuse the functionality of a backpack into outerwear can revolutionize the fashion industry and provide conveniences to consumers.
2. Loosely Fitted Outerwear - Introducing loosely fitted outerwear that still maintains a fashionable design can potentially disrupt the traditional market for form-fitting jackets.
3. Reversible Clothing - Designing reversible clothing items, such as backpack-attached jackets, can provide consumers with added value and versatility in their wardrobe choices.
Industry Implications
1. Fashion - The fashion industry can benefit from designing and implementing backpack-attached outerwear, providing consumers with convenient and stylish clothing options.
2. Outdoor Gear - Collaborating with outdoor gear companies, like Karrimor, for backpack-attached outerwear can expand product offerings and target consumers who value functionality and practicality in their clothing choices.
3. Retail - Retail companies can appeal to consumers' desire for versatile and multi-functional clothing items by incorporating reversible clothing, like backpack-attached jackets, into their product lineup.