KaleKam is a new app that combines the sociability of Instagram and Snapchat with gamification in order to get people to eat healthier. Rather than the rigid numbers of calorie-counting apps, KaleKam uses artificial intelligence to recognize foods based on pictures and assess their health benefits.
Though the connection between image-based social media and dieting may seem distant at first, KaleKam actually harnesses common consumer habits. Though many people have trouble keeping up with the logging system that comes with most dieting apps, they are happy to take pictures of their meals and post those on social media platforms. By developing AI that can assess food through its image alone, KaleKam lets people share pictures of their food in the same way they normally do, only with a healthy diet in mind at the same time.
Gamified Social Dieting Apps
KaleKam is a Mobile Game and Social Media Platform for Healthy Eating
Trend Themes
1. Gamified Diet Apps - As gamification becomes more popular, businesses can innovate by creating similar apps that display important health information and offer rewards for making healthy choices.
2. Social Media Health Platforms - Entrepreneurs can create similar platforms that combine social media with AI to offer personalized health recommendations and a sense of community around healthy living.
3. AI Food Recognition - As AI technology improves, businesses can find ways to leverage it to recognize foods and offer insights into their nutritional information, even without the user inputting the data manually.
Industry Implications
1. Health and Fitness Apps - App developers can create similar apps that aim to improve users' diets by offering personalized advice and using gamification tactics to keep users engaged.
2. Social Media Platforms - Social media companies can add health and wellness features to their platforms, such as the ability to share pictures of healthy meals and connect with others who are also focused on healthy living.
3. Artificial Intelligence Technology - AI companies can focus on developing technology that can recognize food and offer nutritional information, which can be used in a variety of industries beyond just health and fitness.