Black-owned makeup brand Juvia's Place is introducing its own skincare collection with Juvia's Skin, which shares a dozen vegan and cruelty-free products that are optimized for melanin-rich skin. The collection includes skin-supporting staples like a dark spot corrector with brightening niacinamide for all skin types, as well as a gel-cleanser to help makeup lovers start with a fresh slate, free of impurities.
Juvia's Skin features beneficial skincare products that are infused with African and natural ingredients like mango butter. A standout from the collection is the 25% Vitamin C Serum, which boasts one of the highest concentrations of Vitamin C as compared to competing products.
The skincare collection also includes serums, skin treatments and moisturizers for daily use.
Free-From WOC Skincare
The Juvia's Skin Collection is Tailored to Melanin-Rich Skin
Trend Themes
1. Melanin-rich Skin Skincare - There is an opportunity to create skincare products specifically formulated for people with melanin-rich skin that incorporates African and natural ingredients.
2. Vegan Skincare - There is a growing trend towards vegan and cruelty-free skincare products, providing a great opportunity for companies to create their own lines.
3. High-concentration Vitamin C Serum - There is a greater demand for high-concentration Vitamin C serum in skincare products, due to its effectiveness in brightening and evening out skin tone.
Industry Implications
1. Beauty Industry - The beauty industry can benefit from creating skincare products tailored to melanin-rich skin, using ingredients like mango butter and Vitamin C.
2. Natural Ingredient Industry - Companies producing natural ingredients can benefit from partnering with businesses to create skincare products that incorporate high-quality and unique ingredients.
3. Vegan Product Industry - The rising trend of vegan and cruelty-free products creates an opportunity for companies to produce and market their own skincare lines to a growing market of consumers.