Jus de Fruits Caraïbes has partnered with Tetra Pak, one of the world's leading food processing and packaging companies and a longstanding Active and Intelligent Packaging Industry Association (AIPIA) member, to develop an engaging connected packaging experience.
The concept has been brought to life by the creative technology studio Appetite Creative, also an AIPIA member.
The smart packaging campaign spotlights Banga from Schweppes International and leverages a web app-based connected experience accessible via QR codes. Through this platform, users can engage in an entertaining game where they slice virtual fruit to create fruit juice. Each active user triggers a small donation to a local children’s charity.
In addition to the game, the connected experience includes a quiz designed to educate customers on recycling beverage cartons.