JUNO is a new beverage system that sets itself apart by supporting more than just hydration with formulas tailored to energize and relax as consumers want to transition into different parts of their day. These clean energy drink alternatives offer refreshingly different choices for ingredient-conscious consumers who are wary of questionable add-ins.
While Rocket is best for starting the day with sustained energy supplied by organic green coffee bean extract, Celtic Salt, calcium and potassium, Cruise is packed with essential vitamins to support peak performance. Descend rounds out the day with calming ingredients like magnesium and glycine, which are best consumed during a wind-down evening routine.
These all-day hydration beverages are available in still and sparkling cans, with JUNO Cruise and Rocket both available in flavored Limeade Still varieties.
All-Day Beverage Systems
JUNO's Trio of Premium Drinks Energize, Hydrate and Relax
Trend Themes
1. Functional Beverages - Consumers increasingly seek multi-functional beverages that offer benefits beyond hydration, such as energy boosting and relaxation.
2. Ingredient Transparency - Ingredient-conscious consumers prefer products with clear, understandable labels, driving demand for clean and transparent beverage offerings.
3. All-day Consumption - Beverage innovations are targeting consumption throughout the day with specialized formulas that cater to different daily needs.
Industry Implications
1. Beverage Industry - The introduction of all-day functional beverages creates new opportunities for brands to differentiate themselves by offering targeted hydration solutions.
2. Health and Wellness - Products combining hydration with functional benefits support the growing consumer focus on holistic wellness and self-care routines.
3. Natural and Organic Foods - The demand for clean labels and natural ingredients is expanding within the beverage sector, aligning with the broader natural and organic food market trends.