The July 2012 Harper's Bazaar Turkey Jessica Stam editorial showcases a series of espionage-themed snapshots. The Canadian model is now well-known for her couture marketing campaigns with Bulgari, Dior and Escada, all of which have been pulled off with her particular brand of dainty seduction. She has here shaken up her established mold with athletic apparel, aligning herself with the hype now surrounding the upcoming UK games.
Koray Birand captured Stam behind his lens for this Mediterranean photoshoot. The saturated metropolitan meets nautical sets made for excellent backdrops, especially given Stam's espionage-themed looks. The reflective sunglasses and stretchy apparel opted for by stylist Mahizer Aytas provided the final touches, necessary for the execution of the perfect high fashion getaway.
Athletic Espionage Editorials
The July 2012 Harper's Bazaar Turkey Stam Photoshoot Exudes Secrecy
Trend Themes
1. Athletic Espionage Fashion - Bringing together couture and athletic apparel in a spy-themed setting poses an opportunity to create unique, innovative clothing lines for fashion-forward consumers.
2. Nautical Metropolitan Photography - Combining seaside settings with urban backdrops provides a new perspective for photographers, challenging them to create visually stunning imagery that sparks imagination and intrigue.
3. Seductive Athletic Marketing - The use of models traditionally associated with elegant seduction in athletic apparel marketing creates a novel approach, making fitness more attractive and aspirational to consumers.
Industry Implications
1. Fashion - Designers who incorporate athletic wear into couture lines can appeal to younger, active-minded consumers seeking practical, functional clothing for daily use with the fashion sense desired for upscale occasions.
2. Photography - Photographers can showcase their creativity by combining unexpected settings, creating unique backdrops that thrill clients and consumers alike.
3. Fitness - Incorporating seductive marketing campaigns with typical athletic apparel can intrigue potential fitness clients and create a new target market, exploring interesting new avenues for fitness marketing.