Rethink Juice Splash offers a fun, flavorful and healthy alternative to sugary juice boxes for kids. These beverages are naturally sweetened and contain just a gram of sugar, thanks to their unique formulas of 95% water and 5% organic juice concentrate and organic monk fruit. With these products, Rethink Brands aims to support parents in "[eliminating] up to 20% of a child's daily intake of sugar."
With varieties like Watermelon Juice Splash and Fruit Punch Juice Splash, these five-calorie drinks offer a more exciting alternative to products that are expressly branded as flavored water.
As Millennial parents have become invested in reduced-sugar products for the whole family, they are actively avoiding sugar-heavy juice products for kids, including some all-natural fruit juices that are high in natural sugar and calories.
Water-Rich Fruit Juices
Rethink Juice Splash is Made of 95% Water and Organic Juice Concentrate
Trend Themes
1. Reduced Sugar Beverages - Rethink Juice Splash's success proves the demand for reduced sugar beverages that still offer flavor and excitement.
2. Water-based Flavored Drinks - The rise of Rethink Juice Splash highlights a trend for beverages that are water-based and offer a sweet flavor, catering to health-conscious yet fun-seeking consumers.
3. Health-conscious Kids' Products - As parents prioritize healthy eating and drinking for their children, we can expect more innovation in the health-conscious kids' product space, following Rethink Juice Splash's success.
Industry Implications
1. Beverage Industry - The beverage industry has an opportunity to innovate with reduced sugar or water-based flavored drinks appealing to health-conscious consumers looking for a flavorful and fun alternative to sugary drinks.
2. Children's Food and Beverage Industry - The children's food and beverage industry has an opportunity to cater to the rising demand for more health-conscious products for kids, following the success of Rethink Juice Splash.
3. Organic Food Industry - Organic food companies have an opportunity to showcase organic juices as healthy and low-sugar alternatives, following the popularity of Rethink Juice Splash.