While there are many designs for juice cups and bottles that are transparent in order to show off the vibrant colors of the beverage, Backbone Branding created a concept that make the act of drinking from these containers playful and interactive.
The agency's concept for 'Squeeze & Fresh' juice cups features an image of a fruit, which is only rendered in a way so that it looks like it's being consumed as the contents of a drink are sipped through the straw. As Backbone Branding describes, "It makes you excited, gives a creative mood and makes you feel a part of something."
While this kind of interactive packaging is sometimes seen in consumer packaged goods, it's seen much less often in portable takeaway juice cups.
Interactive Juice Cups
Backbone Branding Created a Playful Design Concept for To-Go Containers
Trend Themes
1. Interactive Packaging - Creating packaging concepts that are playful and interactive
2. Immersive Branding - Using creative designs to excite consumers and create a sense of inclusion
3. Sustainability in Packaging - Designing packaging concepts that are eco-friendly and reusable
Industry Implications
1. Food and Beverage - Creating playful and interactive packaging concepts that enhance the customer experience and drive sales
2. Marketing and Advertising - Developing immersive branding experiences that incorporate creative packaging designs to create memorable moments for consumers
3. Sustainable Packaging - Incorporating eco-friendly materials and reusable designs into packaging concepts to reduce environmental impact and improve brand image