SNICKERS has unveiled a groundbreaking generative AI campaign featuring the legendary football manager, José Mourinho. This innovative campaign leverages cutting-edge artificial intelligence to create personalized and engaging content that resonates deeply with football fans and consumers worldwide.
SNICKERS has partnered with Meta to integrate this bespoke AI-powered José Mourinho with WhatsApp. This AI-powered replica has been "trained to accurately mimic the personality of a prominent figure like José Mourinho. It generates unlimited original video content designed for wide distribution and sharing."
According to Gülen Bengi, Chief Growth Officer Mars Snacking & Lead CMO Mars Inc., "At Mars, we believe in building Brand Worlds where iconic brands create remarkable experiences...to engage and co-create together. Always at the center of culture, always moving at the speed of technology...Our first-of-its-kind Snickers campaign stands as a testament to this, delivering consumer co-creation and personalization at a scale that was unimaginable until very recently before GenAI became part of our toolbox."