JooY is a new scalp care brand that pairs time-tested fermented superfoods with Asian herbal therapy rituals to offer consumers soothing solutions for enhanced comfort.
Research submitted to the Journal of Cosmetics, Dermatological Sciences and Applications states that 40-50% of the population struggles with issues that stem from a sensitive scalp such as dandruff, dry and itchy scalp, hair loss and dull hair. With ingredients like algae, rice water, ginger, papaya and apple cider vinegar, JooY makes hair more lustrous by addressing the foundations of scalp care.
The brand is introducing itself to the world with everyday essentials like the Clarify Shampoo, Clarify Conditioner, Soothing Scalp Serum, Scalp Resurfacing Serum and Scalp Energizing Brush.
Soothing Fermented Haircare
JooY's Scalp Care is Fueled by Superfoods & Asian Herbal Therapy
Trend Themes
1. Fermented-superfood Haircare - Exploring the fusion of fermented superfoods and herbal therapy for scalp and hair rejuvenation.
2. Asian Herbal Therapy Rituals - Leveraging traditional Asian herbal rituals in modern scalp care solutions for a unique sensory experience.
3. Scalp Care Essentials - Meeting the rising demand for scalp-specific products that offer comfort and nourishment for hair health.
Industry Implications
1. Beauty & Personal Care - Innovating scalp care products within the beauty and personal care industry to cater to diverse hair concerns globally.
2. Wellness & Natural Remedies - Creating holistic scalp care solutions by combining wellness practices and natural remedies for a harmonious approach to hair health.
3. Consumer Goods & Retail - Introducing scalp care essentials in the consumer goods and retail sector to tap into the growing market for specialized hair treatments.