Just when it seemed that every brand had already thrown its hat in the chicken sandwich wars ring, Jollibee has announced that it too has a fried chicken sandwich: the Jollibee Chickenwich.
The Jollibee Chickenwich as its been cleverly named is a fried chicken sandwich available from participating Jollibee locations across the U.S. Like fast food sandwiches at other chains, the new Jollibee Chickenwich comes in both an Original and a Spicy variety. The Original Jollibee Chickenwich starts with a slow-marinated chicken breast fillet, that's been hand-breaded, fried, topped with umami mayo, and served on a toasted brioche bun. The Spicy Jollibee Chickenwich starts with the same juicy chicken fillet on a brioche bun, but also features sriracha mayo and fresh jalapeño slices for added crunch and heat.
Slow-Marinated Chicken Sandwiches
The New Jollibee Chickenwich Comes in Two Varieties
Trend Themes
1. Fried Chicken Sandwich Wars - The trend continues as Jollibee introduces their own version of the popular sandwich, adding more competition and demand for new and unique offerings.
2. Slow Marination Process - Jollibee's slow-marinated chicken fillet highlights the importance of unique preparation methods that can differentiate a brand's product from competitors.
3. Variety in Sandwich Offerings - The debut of both an Original and Spicy version of the Jollibee Chickenwich exhibits the growing importance of offering variety in fast food menu items to appeal to diverse customer preferences.
Industry Implications
1. Fast Food Industry - With the introduction of the Jollibee Chickenwich, there is potential for disruptive innovation in menu offerings that draw in new customers and differentiate the brand in a crowded market.
2. Food Preparation Industry - The emphasis on slow-marination and unique preparation methods in fast food items opens up opportunities for innovative techniques and technologies in the food preparation industry.
3. Sauce and Condiment Industry - The addition of unique sauces and condiments, such as the umami mayo and sriracha mayo featured in the Jollibee Chickenwich, presents potential for disruptive innovation in the sauce and condiment industry.