The Johnnie Walker Explorers’ Club Collection is a series of travel-inspired whiskeys that use different trade route locations around the world as the basis for its flavors. The Spice Road borrows from the vibrancy, colors and spices of the East, while The Royal Route whiskey brings forth the rich flavors of the luxurious goods that were traded for the royalty of the world.
Packaging for the Johnnie Walker Explorers’ Club Collection was developed by Raison Pure NYC, using patterns native to each region for the front of the boxes. An adaptation of the Walking Man icon has been included on the bottles and boxes, paying tribute to the travels of Johnnie Walker's 19th century agents as they searched for flavors around the world. Today, travelling around the globe isn't as long a process as it used to be and if you're really pressed for time, these whiskeys provide a little taste of the world's best.
Intrepid Whisky Packaging
The Johnnie Walker Explorers’ Club Collection Showcases Worldly Flavors
Trend Themes
1. Travel-inspired Whiskeys - Exploring flavors from different trade route locations around the world opens up opportunities for creating unique and exciting whiskey products.
2. Localization in Packaging Design - Using patterns native to each region on the packaging can create a sense of authenticity and resonate with consumers who value cultural representation.
3. Time-saving Whiskey Tasting - As global travel becomes more accessible, offering whiskey that provides a taste of different regions allows consumers to experience diverse flavors without leaving their homes.
Industry Implications
1. Alcoholic Beverage - Creating travel-inspired whiskeys can attract adventurous consumers looking for unique tasting experiences.
2. Packaging Design - The use of region-specific patterns in packaging design presents an opportunity for designers to incorporate cultural elements and create visually appealing products.
3. Hospitality and Tourism - Offering whiskey that represents different trade route locations can enhance the guest experience and provide a memorable taste of the world for travelers.