If you are looking for a job in France, you might have seen this millennial-reaching campaign from La Banque Postale. For 24 hours the French bank posted emoticon-based job postings. The short time frame of this initiative adds an element of exclusivity that grabs the attention of employment seekers, while the emoticon aspect entices a younger job hunter. Although icons and illustrations have been used for communication purposes for ages, this digital slant conveys what words may not. It also demonstrates how social media can reach greater audiences.
The #MonTalentPour1Job campaign asked people looking for a job in France to describe their basic job criteria on Twitter using emojis. This includes where they would want to work in the country, education level, industry interest and more.
Emoticon Job Searches
La Banque Postale Helped Job Seekers Find a Job in France Via Twitter
Trend Themes
1. Emoticon-based Job Postings - Using emoticons in job postings to attract millennial job seekers and convey job criteria in a unique and engaging way.
2. Exclusive Time-limited Campaigns - Running short-term campaigns with a limited time frame to create a sense of exclusivity and capture the attention of job seekers.
3. Social Media Recruitment - Leveraging social media platforms like Twitter to reach a wider audience and engage potential job applicants.
Industry Implications
1. Banking - Opportunities for banks to use innovative recruitment strategies like emoticon-based job postings to connect with new talent.
2. Human Resources - Disruptive potential in HR industry for introducing exclusive time-limited campaigns to attract and engage job seekers.
3. Digital Marketing - Potential for digital marketing agencies to specialize in social media recruitment and help companies tap into the power of platforms like Twitter for attracting job applicants.