Fashion's floral invasion took a fascinating turn at the Milano Moda Donna Fashion Week Jo No Fui Spring Summer 2012 presentation, which went botanic and zooms on plants, flowers with a microscope.
Italian brand Jo No Fui showcased a series of shorts, tops, skirts and dresses with amazing bio cellular patterns. The beautifully flowing pret-à-porter garments guarantee an earthy, botanical and even bionic feel. Jo No Fui's imaginary microscope observes underwater plants, parts of trees and even cells of the bamboo: a 'Macro Flora Extavaganza.' The collection's color palette uses all shades of green, light blue, warm brown and funky orange.
Jo No Fui was founded in Rimini, Italy by a fashion-addict architect, Alessia Giacobino, in the late 90s. At the time, Giacobino worked as an architect and created interiors for famous fashion boutiques on the Adriatic coast. As a first step towards fashion, she designed a capsule collection to one of her fashion retailer clients. It was a hit, and soon Giacobino's fashion designer career and her Jo No Fui line took off. She has presented a collection at Milan Fashion Week since 2006.
Additional Photo Credits Style.it.
Trippy Botanical Patterns
The Jo No Fui Spring Summer 2012 Runway Shows Bio-Pixelated Prints
Trend Themes
1. Bio-cellular Fashion - The use of bio cellular patterns in fashion garments presents opportunities for designers to incorporate natural elements with high-tech design.
2. Macro Flora Imagery - Utilizing macro flora imagery in fashion design allows for the creation of unique and imaginative patterns that break away from traditional designs.
3. Zooming on Nature - Fashion that zooms in on nature and captures intricate details can inspire designers to approach fashion design with a more scientific eye.
Industry Implications
1. Fashion - Fashion designers can incorporate high-tech designs and natural elements reflecting the beauty of macro flora through bio cellular patterns.
2. Interior Design - Interior designers can take inspiration from nature and incorporate zoomed-in botanical imagery to introduce more natural elements into their design work.
3. Scientific Photography - Zooming in on intricate details and capturing the beauty of nature through scientific photography can inspire new design trends and innovation in a range of fields.