Snow Peak works in collaboration with JINS on a new collection of eyewear designs that are made specifically to "enjoy scenery." This collaboration marks the first time that the duo join forces, with the mission of making sunglasses a more popular option for the Japanese outdoor industry.
The root of the designs is functionality, infused with design expertise as well. There are four designs that make up the capsule, including the Switch, the Rubber sunglasses, the Folding sunglasses, and a trio of kids' designs. The color palette is full of earthy hues, with branding details found on the temple, reading Snow Peak. It also comes in an original case that is made from tent fabric and rope for a sustainable touch.
Scenery-Watching Eyewear Collections
Snow Peak and JINS Join Forces on a Set of Functional Eyewear
Trend Themes
1. Scenery-watching Eyewear - An opportunity for eyewear brands to create specialized eyewear that enhances the user's outdoor experience.
2. Functional Collaborations - More collaborations between brands that merge functional features with design expertise can create innovative products that cater to specific audiences.
3. Sustainable Outdoor Accessories - A trend of creating accessories made from eco-friendly materials and sustainable designs can appeal to environmentally conscious consumers.
Industry Implications
1. Eyewear - Eyewear brands can tap into the market of outdoor enthusiasts by creating specialized eyewear that enhances the user's outdoor experience.
2. Outdoor Industry - Companies in the outdoor industry could benefit from collaborations with other brands that combine functionality and design to create innovative products for specific audiences.
3. Sustainable Fashion - The trend of sustainable fashion is extending to the outdoor industry, with demand for eco-friendly materials and design practices in outdoor accessories.