Starting this month, you can now pick up a bag of Jimmy John’s Jimmy Chips from more than 3,000 Walmart locations.
For the first time ever, Jimmy John's iconic Jimmy Chips will be available to purchase from Walmart. The chips come in two fan-favorite flavors of the chips –Regular and BBQ – and will be sold along with other premium kettle-style chip brands. As Jimmy John's Chief Marketing Officer Darin Dugan explains, "This is a huge moment for Jimmy Chips fans because for the first time, they will be able to shop for their favorite crunchy, flavorful chips at Walmart."
As an added perk, each bag of Jimmy Chips will be branded with a QR that allows fans to access the Freaky Fast Rewards program and sign up to earn exclusive loyalty perks.
QSR Brand Potato Chips
Jimmy John’s Will Now Sell Its Jimmy Chips at Walmart
Trend Themes
1. QSR Brand Expansion - QSR brands expanding through partnerships with large retailers present an opportunity for new revenue streams and wider product distribution.
2. QR Code Integration - Integrating QR codes for loyalty program sign-ups drives customer engagement and provides valuable data for businesses to personalize marketing efforts.
3. Premium Snack Market - Premium snack markets offer opportunities for QSR brands to market existing or new products to a wider consumer base seeking snack options with unique taste profiles and high-quality ingredients.
Industry Implications
1. Fast Food - Fast food brands can expand their product lines and reach wider audiences through strategic partnerships with large retailers.
2. Retail - Retailers can attract customers and increase revenue by stocking premium and exclusive products, like QSR brands' snack offerings.
3. Marketing - Marketing firms can help QSR brands leverage data from QR code integrations to better understand their customers and develop personalized marketing strategies that increase engagement.