The Jim Beam Bold Choices campaign encouraged fans to share their personal stories on the brand's Facebook page. After reaching 1 million Facebook followers, the Kentucky Bourbon manufacturer decided to celebrate with a bold gesture that was captured as part of this campaign.
This Jim Beam Bold Choices clip features Fred Noe, a seventh generation distiller who is captured as he gets his first-ever Jim Beam brand tattoo. After promising to get inked after 1 million views, Fred seems hesitant in the beginning of this ad and even throughout his tattoo session, even remembering an old friend's birthday and recalling how that friend would probably wonder if his head was straight.
In the end of the ad, Fred appears less hesitant about his bold choice and embraces his arm tattoo, saying he would gladly show it off.
Rebellious Distillery Branding
The Jim Beam Bold Choices Campaign Encourages Fans to Take Risks
Trend Themes
1. User-generated Content - Encouraging users to share personal stories can create a strong brand community and increase engagement.
2. Bold Marketing Campaigns - Bold gestures and challenges can generate attention and excitement around a brand.
3. Branded Tattoos - Tying a brand to an individual's personal identity can create strong brand loyalty and advocacy.
Industry Implications
1. Social Media Marketing - Using social media platforms to encourage user-generated content and build brand communities.
2. Alcohol and Beverage - Bold marketing campaigns can disrupt the alcohol industry and attract new customers.
3. Tattoo and Body Modification - Brands collaborating with tattoo artists and promoting branded tattoos can disrupt the traditional tattoo industry and create unique branding opportunities.