adidas Original introduces a special Ji Won Choi collection for the season -- the official campaign recently unveiled the series of monochromatic designs. The range highlights the design language of the New York-based designer and this capsule marks the sportswear label's second time working with the designer.
The entire range is entirely complete in a color palette of black and white and features apparel, such as shorts, jackets, pants, shorts, as well as swimwear, and accessory options. The range made its original debut to the public back in February during the London Fashion Week show. Notably, Ji Won Choi takes the signature adidas Three Strips and explores the tracksuit in a variety of different takes. Choi brings some of her Korean upbringings as an influence as well when creating the uniquely reimagined structures.
Re-Interpreted Crisp Tracksuits
adidas Drops a Ji Won Choi Collection Full of Monochromatic Looks
Trend Themes
1. Monochromatic Sportswear - A trend that emphasizes simple yet bold color schemes, presenting an opportunity to provide minimalist sportswear designs with a fresh take.
2. Reimagined Tracksuits - A trend that explores traditional tracksuit designs and repurposes them with unique structures and cultural influences, providing an opportunity to create comfortable yet stylish athleisure.
3. Collaborative Fashion Design - A trend that emphasizes partnership and cross-industry pollination, presenting an opportunity to collaborate with fashion designers to create unique and fashion-forward apparel.
Industry Implications
1. Sportswear Manufacturing - This industry can capitalize on the monochromatic sportswear trend by creating minimalist designs and color schemes that draw attention to the details and quality of the apparel.
2. Athleisure Retail - This industry can capitalize on the reimagined tracksuits trend by providing comfortable and practical athleisure that combines both function and fashion, appealing to a wider and fashion-forward audience.
3. Fashion Design - This industry can capitalize on the collaborative fashion design trend by partnering with sportswear brands and exploring fresh and unique takes on traditional apparel, creating bold and culturally-influenced designs.