The latest JFS x NikeLab collection for Summer 2015 will win many people over, whether they are athletic or not. Made for people who appreciate style as much as they do comfort and fitness, the line boasts versatile designs born out of a collaboration with Berlin-based designer Johanna F. Schneider. Although feminine style is at the heart of the JFS x NikeLab Summer 2015 collection, so too is modularity.
The JFS x NikeLab pieces are meant to be layered up or down depending on the temperature outside. This versatility ensures women are taken care of before, during and after their workouts. The Printed Tights and Bra are easy standouts due to the and-painted illustrations decorating each one. Women will love wearing them out of the gym.
Modular Designer Sportswear
The JFS x NikeLab Summer Line is Meant to be Layered for Versatility
Trend Themes
1. Modular Designer Sportswear - Modular designs in sportswear enable individuals to layer up or down depending on the temperature outside for maximum comfort and style.
2. Collaborative Sportswear Lines - Collaboration between independent designers and established sportswear brands can lead to versatile and stylish sportswear collections.
3. Athletic Leisurewear - Sportswear collections that prioritize comfort and style over traditional athletic performance can appeal to a wider market of customers.
Industry Implications
1. Sportswear - Innovative modular designs can give a competitive edge to sportswear brands looking to appeal to customers who prioritize both style and comfort.
2. Fashion - Collaborations between independent designers and established fashion brands can lead to creative and unique collections that appeal to consumers outside of traditional sportswear markets.
3. Retail - Retailers can tap into the growing trend of athletic leisurewear by offering versatile and stylish sportswear collections that can be worn outside of the gym.