JetBlue For Good is a socially aware campaign led by the airline giant, which invites customers to "do good" for entire month in order to be eligible to win a trip to volunteer with one of JetBlue's many non-profit partners.
Throughout November, the company will set up check-in kiosks, in which guests can fill out questionaires, outlining the good they've done. Following the final results, the company will send winners on a trip that aligns with their personal goals, as identified in the questionnaire.
The kiosks focus on three major pillars of kindness: youth and education, community and environment. The trips embody each of these pillars, awarding individuals with the opportunity to open a pop-up library that'll host reading events for children in Houston, following the aftermath of Hurricane Harvey. A chance to assist in the preserving of the coral reef with a marine ecologist at a dolphin sanctuary. Or, volunteers can be sent to Jamaica, to restore and repaint an old community center.
Social Good Airline Campaigns
JetBlue for Good Sends Winners on Charitable Mission Trips
Trend Themes
1. Social Impact Travel - JetBlue's campaign highlights the trend of travel experiences that focus on making a positive social impact.
2. Volunteer Tourism - The campaign taps into the growing trend of combining volunteer work with travel experiences.
3. Kindness as a Marketing Strategy - JetBlue's campaign demonstrates the trend of brands using kindness initiatives as a way to engage customers.
Industry Implications
1. Travel and Tourism - The campaign presents opportunities for airlines and travel companies to create socially conscious travel packages.
2. Non-profit - Non-profit organizations can partner with airlines to create similar initiatives that promote social good and engage the community.
3. Marketing and Advertising - The campaign showcases the potential for brands to incorporate kindness and social impact into their marketing strategies.