John Jantsch is the go-to-guy for practical small business advice. He is an expert when it comes to innovative marketing strategy and he recently turned to Chief Trend Hunter, Jeremy Gutsche to find out trend spotting, EXPLOITING CHAOS, future trends and failing through innovation.
Check out the write up below and be sure to click here for the podcast.
Exploiting Chaos with the Trendhunter
For this episode of the Duct Tape Marketing podcast I talked about Exploiting Chaos with TrendHunter founder Jeremy Gutsche. TrendHunter is billed as the world’s largest network for trend spotting and innovation and the site is a terribly entertaining and informative place to spend some time.
Jeremy’s book – Exploiting Chaos – 150 ways to spark innovation during times of change – is a fun and engaging read. The book is filled with bold statements, images and tidbits along with stories that illustrate each point. I found it to be one of the more thoughtful books on the topic of innovation that I’ve read in a long time.
Pick any short chapter and you are certain to be inspired by the creative and sometimes risky thinking.
Duct Tape Marketing: Jeremy Gutsche's EXPLOITING CHAOS Featured
Duct Tape Marketing: Jeremy Gutsche's EXPLOITING CHAOS Featured
Trend Themes
1. Trend Spotting - Opportunity for businesses to identify emerging trends and adapt their strategies accordingly.
2. Innovation - Potential for businesses to spark creativity and develop new ideas during times of change.
3. Failing Through Innovation - Encouragement for businesses to embrace failure as a learning opportunity and use it to drive innovative solutions.
Industry Implications
1. Marketing - Marketers can utilize trend spotting to stay ahead of the competition and develop innovative marketing strategies.
2. Publishing - Publishers can explore innovative ways to capture readers' attention and spark creativity in the industry.
3. Technology - The tech industry can leverage failing through innovation to experiment with new technologies and drive disruptive advancements.