Jeremy Gutsche appeared on Canada AM yesterday to discuss the top 10 trends of 2010 from Trend Hunter's extensive Trend Report research. These included Pop-Uptailing, Next Besting and Unservice.
Check out the full clip of Jeremy Gutsche on Canada AM above; if you'd like to see more trends for 2010, check out our 20 Trends in 2010 THTV forecast.
Implications - Trend Hunter is one of the world's largest and most comprehensive sources for emerging consumer trends, so any business that is seriously interested in staying ahead of the curb would be wise to take notice when we release information on the most popular innovations of an entire year. These particularly successful and pervasive trends often suggest larger overarching consumer themes, and thus their value in determining the path of the marketplace couldn't be more profound.
Canada AM: Jeremy Gutsche on Top 10 Trends of 2010
Canada AM: Jeremy Gutsche On Top 10 Trends Of 2010
Trend Themes
1. Pop-uptailing - Disruptive innovation opportunities include creating innovative pop-up retail experiences that capture consumers' attention and drive sales.
2. Next Besting - Opportunities for disruptive innovation lie in developing personalized and customized experiences that surpass customer expectations.
3. Unservice - Disruptive innovation opportunities can be found in providing exceptional customer service that goes above and beyond traditional expectations.
Industry Implications
1. Retail - The retail industry can embrace disruptive innovation by incorporating pop-up stores and temporary retail experiences to engage customers.
2. Hospitality - Opportunities for disruptive innovation in the hospitality industry involve offering personalized and exceptional customer experiences that exceed expectations.
3. Customer Service - The customer service industry can leverage disruptive innovation by providing outstanding and memorable service that breaks away from traditional norms.