One of the newest beverages on Starbucks Malaysia's menu is a peach-flavored jelly drink for the summer that combines white peach juice and Teavana Emperor’s Clouds and Mist green tea, which is poured over peach jelly and real pieces of white peaches. The Peach Cloud with Jelly drink is also layered with smooth cold foam for added texture and refreshment. Poured into a large cup, the beverage's colors can be appreciated and the multiple textures are easy to see one on top of the other.
The handcrafted ice beverage sets itself apart as a treat that offers a refreshing taste of the season. Foamy and jelly beverages are becoming increasingly popular, especially as consumers are looking for drinking experiences that are not only full of flavor but also rich in texture too.
Peach-Flavored Jelly Drinks
Starbucks Malaysia's Peach Cloud with Jelly is a Texture-Rich Beverage
Trend Themes
1. Foamy Beverages - Opportunity to create and market more foamy beverages with added textures for a unique drinking experience.
2. Jelly Drinks - Opportunity to experiment with different fruit jelly flavors as a unique addition to beverages.
3. Peach Flavors - Opportunity to incorporate the popular peach flavor into more beverage options for the summer.
Industry Implications
1. Beverage Industry - Opportunity to innovate and create new beverages that incorporate different textures and flavor combinations.
2. Food Industry - Opportunity to incorporate the popular peach flavor and jelly textures into different food and snack items.
3. Hospitality Industry - Opportunity to offer unique and refreshing beverages with added textures as a way to enhance the guest experience.