Valentine's Day 2021 will be an opportunity for people to embrace new traditions and celebrate from the comfort of home with DIY kits like the St. Valentine's Day Jelly Box. The kit represents the second jelly box edition from Benham & Froud and they contain jelly cubes and molds to make jellies that serve two to three people. The kit also contains elevated decorations like edible gold leaf to make the celebratory treats even more special.
Recipients of the limited-edition St. Valentine's Day Jelly Box will also be granted membership to Orb & Cross and invited to a virtual jelly masterclass.
As people spend more time in the kitchen during stay-at-home orders, they are finding themselves open to learning how to make new treats from scratch.
Luxury Jelly Kits
The St. Valentine's Day Jelly Box Comes with Edible Gold Leaf
Trend Themes
1. DIY Food Kits - Luxury jelly kits offer an opportunity to tap into the growing DIY food kit trend, targeting consumers looking for new culinary experiences at home.
2. Edible Gold - Luxury jelly kits including edible gold leaf taps into the trend of using luxury ingredients in everyday foods, opening up a market for products that offer a touch of luxury and glamor to meals.
3. Virtual Cooking Classes - The inclusion of a virtual jelly masterclass with the St. Valentine's Day Jelly Box highlights the trend of virtual cooking classes that provide a fun and interactive opportunity for consumers to learn new cooking skills and techniques from home.
Industry Implications
1. Gourmet Food - Luxury jelly kits and edible gold offer an opportunity for the gourmet food industry to market luxury ingredients and high-end food kits to consumers looking to create restaurant-quality meals at home.
2. Subscription Boxes - Subscription boxes can tap into the growing DIY food kit trend, offering consumers a convenient and curated experience that provides them with the tools and ingredients to try new culinary experiences at home.
3. Virtual Learning - The inclusion of a virtual jelly masterclass highlights the potential for the education industry to offer virtual learning experiences that teach consumers unique skills and techniques from home.