Photographer Filip Milenkovic teamed up with stylist Maiko Yoshida to create this playful Japanese Lolita-inspired shoot. The model, Faith Picozzi, poses like an adorable doll holding balloons and an ice cream cone prop like a Barbie with her accessories.
This cute Japanese Lolita girl wears iconic pieces like lace tops with ribbons, platform pumps, bows and overalls. Her makeup artist Helena Pham and hairstylist Tuan Nguyuen gave her a Twiggy-inspired look. With her volumized hair and dramatic eye makeup, her features are accentuated like a doll.
The Japanese Lolita look often carries Gothic undertones with belts, studs, leather and thigh-high boots. This look has carried over into this shoot with the model’s black bandeau top, thigh-high socks and black leather heels. The photographer chose great settings to make the model stand out and contrast with her surroundings.
Flirtatious 60s Lolita Looks
Faith Picozzi Parades in Cute Japanese Lolita Outfits
Trend Themes
1. Lolita Fashion Resurgence - The Japanese Lolita fashion trend is making a comeback with a modern twist, providing opportunities for clothing brands to infuse new designs and patterns while staying true to the trend's core aesthetic.
2. Innovative Lolita-inspired Cosmetics and Hair Trends - The Twiggy-inspired look in this shoot opens doors for cosmetic and hair companies to revamp the vintage style, introducing new hues, techniques, and accessories that add a touch of modernity to the look.
3. Alternative Fashion Marketing Through Playful Photography - This photoshoot demonstrates the potential for brands to break away from conventional fashion advertising and opt for lighthearted and quirky photography styles that showcase their products uniquely.
Industry Implications
1. Fashion - Fashion brands now hold significant opportunities to create fresh designs such as wearable Lolita outfits with designs that stay true to the trend, appealing to a young, fashion-forward audience.
2. Cosmetics and Hair - Cosmetics and hair industry, now have windows to create innovative Twiggy-inspired looks that showcase techniques and hues that modernize the trend while remaining edgy.
3. Photography - With the use of a creative photographer, the alternative style of marketing through playful photography is now possible, providing more opportunities for brands to extend their marketing horizons into new markets.