The JanSport backpack brand is popular among consumers of varying age groups and gender demographics. The styles are suitable for a range of people, from children in elementary schools, to college students and even young professionals -- offering them a variety of choices that correspond with their own unique style.
The company has now released a version of the JanSport backpack to celebrate DC's urban culture in the form of street art. In order to do this the brand collaborated with Rick Williams of Distinct Life and a graffiti artist that goes by the name 'Naturel.' The collection includes three different backpacks called the 'Super FX Rose Camo,' 'Right Pack Rugged' and the 'Super FX Fly Camo.' The designs come in a variety of color, offering red, navy and black as the base hues that complement the graffiti-inspired designs on the front.
Graffiti-Inspired Backpacks
This Jansport Backpack Design is Patterned with Street Art
Trend Themes
1. Graffiti-inspired Backpacks - Designing backpacks with street art patterns is a growing trend that appeals to consumers who value self-expression through style.
2. Collaborative Branding - Collaborating with well-known artists and designers on product design is a trend that many companies are using to create unique and innovative products.
3. Customizable Fashion - The trend toward customizable fashion allows consumers to express their individuality and helps brands stand out in a crowded market.
Industry Implications
1. Fashion - Fashion brands can incorporate graffiti art into their product designs to create unique and fashionable items that stand out in the market.
2. Art and Design - Graffiti artists and designers can collaborate with fashion brands to create new and innovative product designs that appeal to consumers who value self-expression through style.
3. Retail - Retailers can offer customizable options for products like backpacks to tap into the trend towards individuality and self-expression through fashion.